When we think of something that triggers our emotions, there’s always the first few things that come to mind; music, art, family and a personal one for me…food. These things all attribute to our daily emotional state and how we react to them.
I’m inspired by the old principles of Chiaroscuro that dates back to the 17th century, the world of lighting and design. Lighting plays such a crucial role throughout art history as it has the ability to change the narrative of a painting, room or building. Whether it be dramatic and mysterious to relaxing and sublime.
In her book ‘The Secret Lives of Colour’ the author Kasia St Clair expands upon the social roots, cultural understanding and history of a range of colours. Blue, being one of my favourite colours, gets special treatment; first listing the shades of the colour, she then uses a range of evocative descriptors to alert us to the wonder of this colour; Ultramarine, Cobalt, Indigo, Prussian Blue, Egyptian Blue, Woad, Electric Blue, Cerulean.
LZF’s new campaign “Telling Tales” is inspired by the works of the painter Edward Hopper. Their 1950’s photoshoot was the coming together of a novelist, a design studio, a stylist and a film industry to create a collection of illuminated stories.